• Google Chrome 
  
• Mozilla Firefox 
  
• Edge (Microsoft)
  
• Safari 
• Opera 

7. Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). In this respect, your personal data is processed on the basis of Article 6 (1) (f) GDPR to protect our legitimate interest in analyzing the use of our website.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of our website. The information generated by the cookie about your use of our website is usually transferred to a Google server in the USA and stored there. In this context, we would like to point out that the code "anonymizeIp" has been added to Google Analytics on our website. This ensures an anonymized collection of IP addresses (so-called IP masking), that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area, in order to exclude a personal reference. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage to us as the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. 

You can prevent the storage of cookies by selecting the appropriate settings in your browser software. If necessary, please refer to the program help for the browser you are using to find out how to make the appropriate setting. However, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent. 

You can also prevent the collection of data generated by the cookie and related to your use of our website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available using the following link. The current link is https://tools.google.com/dlpage/gaoptout?hl=de. Alternatively, you can prevent the future collection of your data by Google Analytics by setting an opt-out cookie. You set this cookie by clicking this link. Please note that the opt-out cookie only works in this browser and for this website. If you delete the cookies in your browser, you must click the link again. 

For more information on the terms of use between us and Google regarding data protection, please visit https://www.google.com/analytics/terms/de.html. Further information on Google's privacy policy can be found at https://policies.google.com/?hl=de. 

Google is subject to the Privacy Shield agreement and thus ensures compliance with European data protection law: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

8. Hubspot 

9. Google Web Fonts 

This site uses so-called web fonts for the uniform display of typefaces, which are provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Web Fonts enables us to use external fonts, so-called Google Fonts. When you access our website, the required Google Font is loaded into your browser cache by your web browser in order to display texts and fonts correctly. This is necessary so that your browser can also display a visually improved representation of our texts. If your browser does not support this feature, a default font is used by your computer to display it. The integration of these web fonts is done by a server call, usually a Google server in the USA. This transmits information to the server which page of our website you have visited. Also, the IP address of the browser of the end device of the visitor is stored by Google. We use Google Web Fonts for optimization purposes, in particular to improve the use of our website for you and to make its design more user-friendly. This is also our legitimate interest according to Article 6 (1) (f) GDPR. Google has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself. By doing so, Google commits itself to comply with the standards and regulations of European data protection law.

More information can be found in the entry linked hereafter: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active 

For more information on data protection, please refer to Google's privacy policy at http://www.google.de/intl/de/policies/privacy 

Further information about Google Web Fonts can be found at  http://www.google.com/webfonts/ , https://developers.google.com/fonts/faq?hl=de-DE&csw=1 and https://www.google.com/fonts#AboutPlace:about . 

10. Google Ads (formerly Google Adwords)

We use the Google Ads Conversion service to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Ads). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

These advertising materials are delivered by Google via so-called "ad servers". For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as display of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Ads will store a cookie on your terminal device. These cookies usually expire after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.

These cookies allow Google to recognize your Internet browser. Provided that a user visits certain pages of an Ads customer's website and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked through Ads clients' websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical analyses from Google. These analyses enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

We also use the remarketing function within the Google Ads service. With the remarketing function, we can present users of our website with advertisements based on their interests on other websites within the Google advertising network (in Google Search or on YouTube, so-called "Google Ads" or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users on other sites even after they have visited our website. Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. Through this number, known as a "cookie", the visits of these users are recorded. This number is used to uniquely identify a web browser on a specific terminal or device and not to identify a person; personal data is not stored.

You can prevent participation in this tracking process in various ways: a) by adjusting your browser software settings accordingly; in particular, suppressing third-party cookies will prevent you from receiving third-party ads; b) by installing the plug-in provided by Google at the following link https://www.google.com/settings/ads/plugin; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign "About Ads" at the link http://www.aboutads.info/choices, with this setting being deleted when you delete your cookies; d) by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browsers at the link http://www.google.com/settings/ads/plugin, plugin; e) by means of appropriate cookies setting. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.

You can find more information about Google's privacy policy here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at  http://www.networkadvertising.org . 

Google has committed to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. 

11. Google Tag Manager 

This website uses the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). This service allows website tags to be managed through an interface. The Google Tag Manager only implements tags. This means that no cookies are used and only the user's IP address is transmitted to Google to establish a connection. The Google Tag Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made on domain or cookie level, it will remain for all tracking tags as long as they are implemented with the Google Tag Manager. We use the Google Tag Manager based on your consent pursuant to Art. 6 (1) lit. a GDPR. As the IP address is transferred to Google in the USA, further protective mechanisms are required to ensure the level of data protection under the GDPR. In order to guarantee this, we have agreed standard data protection clauses with the provider in accordance with Art. 46 Para. 2 lit. c GDPR. These clauses oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases in which this cannot be guaranteed even by this contractual extension, we will endeavour to obtain additional regulations and commitments from the recipient in the USA.

12. Google Maps 

This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission and the further processing of the data by Google.

Google Maps is used in the interest of an appealing presentation of our online offers and to make it easy to find the places we indicate on the website. This constitutes a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

If you do not want Google to process data about you via our website, you can deactivate JavaScript in your browser settings. However, in this case you will not be able to use the map service.

More information on the handling of user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/. 

13. YouTube

This website contains at least one plugin from YouTube, belonging to Google Inc. based in San Bruno/California, USA. As soon as the page of this homepage equipped with a YouTube video is called up and you start the playback, a connection to the YouTube servers is established. This tells the YouTube server which specific page of this website was visited. If you are logged in, your surfing behavior will be assigned to your personal profile. You can prevent this possibility if you log out of YouTube beforehand. For more information on the collection and use of your data by YouTube, please see the privacy notices there at www.youtube.com. For more information on data protection at "YouTube", please refer to the provider's privacy policy at: https://www.google.de/intl/de/policies/privacy/.

This website uses the YouTube embedding feature to display and play videos from YouTube. We use the extended data protection mode, which, according to the provider, only initiates the storage of user information when the video is played. At the moment when the playback of the embedded video is started, the YouTube sets cookies to collect information about the user behavior. According to information from YouTube, these are used, among other things, to collect video statistics, improve the user experience and prevent abusive behavior. Independently of a playback of embedded videos, a connection to the Google network "DoubleClick" is established each time this website is called up, which may trigger further data processing operations without our influence.

14. Google Marketing Platform (formerly DoubleClick) 

This website uses DoubleClick of the Google Marketing Platform, a service of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland ("Google").

DoubleClick uses cookies to serve ads that are relevant to you. This involves assigning a pseudonymous identification number (ID) to your browser or device to help us verify which ads have been displayed on your browser and which ads have been viewed. This can improve campaign performance or, for example, prevent you from seeing the same ad more than once. Google may also use cookie IDs to track conversions related to ad requests. For example, when a user sees a campaign manager ad and later visits the advertiser's website using the same browser and makes a purchase. According to Google, the cookies do not contain any personal information. If you have given us your consent, the data will be processed in accordance with Art. 6 para. 1 lit. a GDPR.

Due to the technology used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and save your IP address.

Since a transfer of personal data to the U.S. takes place, further appropriate safeguards are required to ensure the level of data protection under the GDPR. To guarantee this, Google uses standard contractual clauses in accordance with Art. 46 Para. 2 lit. c GDPR. These oblige the recipient of the data in the U.S. to process the data according to the level of protection in Europe. In cases in which this cannot be guaranteed even by this contractual extension, we endeavour to obtain additional regulations and commitments from the recipient in the U.S.

For more information about the Google Marketing Platform, please visit https://marketingplatform.google.com/about/ and for general information about Google's privacy policy, please visit  https://www.google.de/intl/de/policies/privacy. 

15. Enforcement of our rights and prevention of claims against us

Where appropriate, we process your personal data to protect our legitimate interest in enforcing our rights and defending claims against us.

In this case, the processing of your personal data is based on Article 6 (1) (f) GDPR.

Insofar as this is necessary to protect our legitimate interests, we will transfer your personal data to third parties within the framework of the legal requirements. This transfer will be made to the collection service providers involved or our attorneys.

In cases where your personal data is transferred to third parties, the scope of the transferred data is limited to the minimum necessary.

Your personal data will be deleted after completion of the procedure, but at the earliest after expiry of the retention periods of 6 or 10 years under tax and commercial law, unless we may continue to process the data for another processing purpose within the scope of the legal requirements and in accordance with the information in this data protection declaration.